daya

Client: daya
Project: Brand Identity
Year: 2021

daya takes care of you. With daya, you experience collaborative care through smart technology, information sharing, and insights. She enhances transparency, enabling efficient deployment of care staff. Accessible 24/7, daya reduces work stress, boosts job satisfaction, and ensures clients receive the care they deserve.

The core concept driving the daya branding is to create a deeply personal connection for users. Recognizing that healthcare, particularly for the older generation, can feel human-centric, we integrate technology in a way that doesn't seem alien. Designing a persona for the brand aims to convey to older individuals that they have a companion in their living room providing assistance, rather than an impersonal electronic device.